Farm-PEP

A new online Performance Enhancement Platform,
born of the YEN and
open to all
 
Connecting people projects and resources to enable knowledge to be shared, found, discussed and developed
 
 

Digital reset

Covid19 has necessitated a rapid shift to digital communications by all individuals and organisations in agriculture. This opens a huge new prospect of open and accessible communication, conversation, networking, and engagement which could transform rates of progress in agriculture.

Current project

Under the funding call 'UKRI Ideas to address Covid-19' Innovate UK is supporting an ADAS-led consortium to assess the impact of Covid-19 on knowledge exchange in agriculture, and to develop the Farm-PEP web solution. The Farm-PEP project began in January 2021 and runs to February 2022.

Partners

Innovate UK

ADAS           AgriTech E           CCRI               

         Innovative Farmers              Open          The Farming Forum

 

Impact of Covid on Knowledge Exchange

The University of Gloucester’s Countryside & Community Research Institute (CCRI) in the first five months of 2021 led a rapid appraisal of the impact of Covid19 on knowledge exchange in agriculture, using workshops, surveys, and interviews across the industry.  The summary report is available here with full details here.  This work was used to define the challenge statement below.

The Challenge

COVID-19 has changed knowledge exchange with a significant increase in the adoption of digital tools. While online delivery offers scale and convenience, farmers and KE practitioners can be overwhelmed by content volume, fail to translate information into useful knowledge, and suffer from online fatigue. They would like to be able to...

  • Ensure information is authentic and reliable
  • Filter out the noise and find what they want easily
  • Choose from a variety of delivery and learning approaches
  • Collaborate and interact effectively
  • Engage at a level that recognises their digital skills and abilities
  • Receive coaching and guidance for effective online delivery
  • Work synergistically with face-to-face delivery

...so that robust information can be translated into practice change at scale, to enable the UK agriculture sector to realise increased productivity and profitability in a sustainable way

Co-designing Farm-PEP

We are now starting the process of co-designing Farm-PEP, aiming to connect people and projects, integrate tools and initiatives, and provide an online community space for knowledge sharing. It will be open to all to share & discuss activities, ideas, and findings, to develop collaborations, coordinate testing on-farm, and distill robust messages.

We are making our ideas available for comment below, and seeking feedback at each stage as we develop. To get involved, join the YEN website so you can join the discussion. Or get in touch with Daniel.Kindred@adas.co.uk.

  1. Setting out the Ethos for the PEP community
  2. Initial Ideas
  3. 1st Concept Wireframes
  4. Important Stakeholders
  5. Managing Content
  6. Possible Business Models
  7. Key Questions
  8. Insights from User Workshop
  9. Plans

 

 

 

News

Farm-PEP - Plans

AUTHOR: Daniel Kindred -
TAGS: Farm-PEP

The above diagram gives an outline of our current plans for developing Farm-PEP. 

We are still formulating what our best approach is, depending on the how we should start and what business… more

Farm-PEP - Insights from User Workshop

AUTHOR: Daniel Kindred -
TAGS: Farm-PEP

We held an insightful meeting this morning with a small group of farmers and advisors to discuss what they would like Farm-PEP to be.

This has led us to rethink some of our approaches and… more

Farm-PEP - Possible Business Models

AUTHOR: Daniel Kindred -
TAGS: Farm-PEP

Our aim in Farm-PEP is to support farm-centric knowledge generation and sharing, and connect the industry.

There will be no point creating Farm-PEP if it can't be viably sustained into the… more

Farm-PEP - Key Questions

AUTHOR: Daniel Kindred -
TAGS: Farm-PEP

The questions below have come up from discussions with stakeholders and from questioning ourselves. We don't necessarily have the answers - so any help would be appreciated!  If you have more… more